I had the pleasure of hearing Fred Catona speak a while back. Don’t know him? He is the founder of Taste of Philadelphia, which achieved national fame through features in the Wall Street Journal and the Neiman Marcus Catalog. He helped launch Priceline.com, FreeCreditReport.com, and Disney On Line. By convincing well-known actor William Shatner to join the venture, Fred helped Priceline rocket to over $1.5 billion dollars in revenue in less than 24 months!
Yes, he has impressive marketing achievements. And while sharing his expertise, Fred asked us all a very insightful question – “Who is your enemy?”
The simple truth is that teams, books, sports, and businesses – they all have enemies to conquer. If they did not have enemies, then nobody would care or call. Here are some classic examples …
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